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Your paper choices explained.
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We Miss You!
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Ideas that Stick
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Not Your Boring Basics
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Idea of the Week |
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Understanding the Potential of Paper
Paper is often taken for granted. Even by designers.
Older than Jesus
The first sheets of paper were made in China in about 200 BC. Since then, it has become indispensable. Paper was originally intended to be purely a carrier of images and scripts, but because of its natural properties — strength, flexibility, and durability — and its low costs, it has subsequently been developed and exploited to produce a vast variety of items from disposable clothing to loudspeaker cones. However, the main use of paper continues to be as a surface on which to print information.
It Doesn’t Have to Be White
In recent years, there has been an encouraging increase in experimentation with different sorts of papers and in the diversity of techniques, both traditional and new, which designers apply to them. Whereas in the past there may have been some resistance to this, both printers and manufacturers are now becoming increasingly accommodating.
The Choice
For designers, choosing the right paper for a job should be just as important as choosing the right typeface — both decisions are part of the designer’s creative input. However tight the brief, however demanding or restricting the client, the choice of paper is generally made by the designer.
At our print shop, we specialize in searching out beautiful, alternative papers. Would you believe we have over 463 different papers available, over 86 different kinds of white paper, 200 different colors, and 31 different textures?
We care, because paper matters.
See more great ideas like this!
Click here to visit the PrintWorks - The Polka Dot Printer Ideas Collection.
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Marketing Tip |
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Marketing to Inactive Customers
Many companies spend so much time and effort focusing on adding new customers that previous customers fall through the cracks. This is an expensive mistake for many businesses, since it costs five to ten times more to acquire a new customer than it does to keep an existing customer. Here are a few tips to grow your business by marketing to customers in your own backyard:
- Don't assume old customers won't come back. You may never know until you ask.
- Consider having the owner or president of your company reach out, showing the customer's importance to your business.
- Create a reactivation campaign with "we'd like you back" messages via email, postcard, letter, etc. Thank customers for their previous business and include an apology for falling out of touch, as well as an updated list of products or services.
- Provide an enticing offer, such as an exclusive discount, free shipping, value added bonus, etc.
- Maintain regular front of mind awareness with newsletters, email messages, holiday greetings, etc.
- Survey old customers. Tell them you'd like to earn back their business and ask what it would take to have them return. Even if your customer won't return, you can find out how to fix flaws before it affects other customers.
If you'd like help developing newsletters, postcards, flyers, or other creative ways to keep in touch with your customers, let us know. We'd love to help you grow your business.
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Uncommon Product |
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Web site Promo Labels
Your web site is likely one of the biggest marketing tools for your company. What better way to draw attention to your web site than by affixing web site promo labels to nearly anything and everything you can think of?
Promo labels can be creatively designed to not only attract attention but also inform the reader about your web site. For example: "Check out our half price daily deals online at www.123website.com." You can not only increase traffic to your web site, but also the likelihood that visitors will browse around your site. If they like what they see, it's likely they will drop in again and again.
Web site promo labels can be applied to anything ranging from the outside of invoices or packages, to newsletters, postcards, brochures, receipts, business cards, etc. Let us know if we can help you develop these or other creative ideas that stick!
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